Unless you've been living under a rock this past week, it's unlikely you missed the controversial cover of Time magazine with a mother breastfeeding her almost four year old son. Check out the story at The Age here. The story was widely disseminated by news sites within hours and created the quite predictable media storm I imagine it was expressly created to do.
Before writing this post I was thinking that Grumet must be either astoundingly naive or strategically attention seeking and courting controversy. Further follow-up interviews with her suggest the latter.
I find this cover offensive, but not in the way you might immediately assume. I find it offensive because rather than promoting breastfeeding, it is creating controversy and strife. While I personally wouldn't breastfeed my child at three years old, I'm not against others doing so. It seems to me to be an overtly sexual image, and has been constructed to shock. Combined with it's confrontational headline, "Are You Mom Enough" the whole cover has quite an alarming effect on the reader. Let me explain further. In the context of magazines, and the visual language we understand in our western culture, we have come to expect highly sexual and sexualised images on magazine covers, particularly of women. All of these facts must be considered when 'reading' this image. Grumet is a young, slender attractive woman. She stands in a provocative way and stares into the camera wanting to be looked at. So far nothing unusual for a magazine cover. The child standing on a chair latched onto her breast is where it gets weird.
I think in the photographers mind he was perhaps trying to highlight the many facets of womanhood and the expectations on women. Women are supposed to be attractive, sexy, confident, slim, and at the same time feminine, demure, motherly, nurturing. Can we be both at the same time?
But ultimately I think this cover - and the story - pits women and mothers against each other, using breastfeeding as the weapon. And that's what I find most offensive about this cover. Using breastfeeding - which is so profound, challenging, and important - to tear each other down is wrong. It's cheap and base.
1 comment:
Well said! Why choose THIS woman to personify mothers? Hitting women on two fronts - you're not good enough in how you look, OR what you choose to do. I don't mind creating controversy for the sake of a healthy debate usually, but we've all been through the cogs of this debate before and you're right, it only tears down, never builds up and makes us better.
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